EXCLUSIVE - On board services, rates, seats. To attract 20 million passengers a year, the national company changes everything. Le Figaro is aware of these changes will be implemented on April 1.
Air France
commits the battle against the inexorable progression of low-cost
airlines and reveals the heart of its strategy to develop its
medium-haul network from Charles de Gaulle Airport. For that measures correspond to passengers' expectations, the company has consulted thousands. Result, improved service on board and on the ground, processing fee schedules and new chair.
These measures concern 20 million passengers a year, 80 destinations
operated by 70 Airbus and the chartered planes smaller from its
subsidiary Hop! .
Lower prices
To carry out this reform, Air France has seen big: more than 10,000 people were interviewed in nine European countries. In a few years, attitudes have changed. Now the price but also the purchasing facilities of tickets, boarding, booking changes, etc. are major points in the choice of a company.
Premium Eco passengers previously installed with Business customers
will now be placed at the forefront of the economy cabin, behind the
curtain of Business class. In addition, the Premium Economy class changes its name to Eco Flex.
If they lose the real meal tray, passengers retain access to the course
Sky Priority: priority queue for registration and boarding, as well as
for safety and police checks.
Moreover, besides the new headquarters and improved service in all classes, the Air France fares were revised downwards. For example, Flex tickets to Rome will fall by 21% to 699 euros to Barcelona from 13% to 648 euros and Zurich 8% to 579 euros.
Eco Flex will be divided into three quota seats characterized by
booking classes called Y (the most expensive), M and B in order to
graduate the price according to the filling of the aircraft.
But the big news of the reform is called Go-Show: Day off and on site
at the airport, passengers can ask to travel on another flight if places
are available, regardless of the price paid in Eco Flex.
As subscribers, they will enjoy total flexibility with access to the
last seat and a reduction of 40% from the full price Eco Flex. Examples: Geneva to Zurich or 514 euros to 554 euros.
Regarding the rear of the cabin, no significant change to the restrictions notes, except their name. Mini Mini Eco become and remain the basic travel, not changeable and non refundable, no choice of seat and free luggage; Classic, renamed Eco Classic, are subject to change 70 euros with luggage, seat selection and press.
Birth Hop! Air France
It remains to be seen how these innovations, from Roissy-Charles de
Gaulle, will focus with flights from Orly and province where they were
previously operated by Air France and Hop !, its subsidiary mainly
dedicated to short haul. Now all come under the single name Hop! Air France. Unless the shuttle, which is strictly Air France.
Even when we asked about the consequences of this differentiation between Orly and Roissy brands: curiously, Hop! has adopted when creating a pricing structure incompatible with that of its parent company.
It does not meet the same rules to combine flights each other or to the
same restrictions (length of stay, obligation to spend the night from
Saturday to Sunday on-site, etc.).